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Topic Theme: What is one thing you wish your customers knew about your industry? Write about that. We all have those pain points where people think our jobs are easier than they are. Show your value by educating your audience about the certifications or hurdles you had to overcome to have your career.
Topic Type: Aim for an informative article.
Don’t call out “Bob” for being such a jerk and not understanding that your bid is already the lowest. But imagine him as a reasonable person and write about what goes into your pricing, services, products. You probably have some “Bobs” and some “Karens.” The best offence is a good defence. Get ahead of the story.
Blog Checklist:
- A 1200 x 628 pixel featured image. Create one on canva.com. It’s free. Save it as a jpg because it’s the smaller size. Be sure you name your image something that makes sense. Name it with the headline and “featured-image.”
- Write an alt tag (alternative text) for your featured image when you upload it to the media library. I usually say “featured image for [title of blog post]”
- A 155 character meta description (snippet) and focus keyword
- Don’t forget to change the blog category.
- Don’t forget to change the slug (permalink) for this post.
- A good headline? Sharethrough is a great tool to help you write better headlines. It’s free!
After you’ve written at least 300 words, and ensured you have all of these items, be sure to delete this prompt. We wouldn’t want that published.
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