Topic Theme: Summer is around the corner and, if your business is seasonal, you may have a bit of extra time or be swamped. It generally depends on your sales cycle.
This is a great time to go to your inspiration journal and look for a case study that can be written. Get the content published before people start going on vacations and forget about hiring a small business.
Topic Type: Aim for a case study.
A case study should answer the following questions:
- Who is the business?
- What was their problem?
- How did they find your product/service?
- What is the solution?
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Blog Checklist
- A 1200 x 628 pixel featured image. Create one on canva.com. It’s free. Save it as a jpg because it’s the smaller size. Be sure you name your image something that makes sense. Name it with the headline and “featured-image.”
- Write an alt tag (alternative text) for your featured image when you upload it to the media library. I usually say “featured image for [title of blog post]”
- A 155 character meta description (snippet) and focus keyword
- Don’t forget to change the blog category.
- Don’t forget to change the slug (permalink) for this post.
- A good headline? Sharethrough is a great tool to help you write better headlines. It’s free!
After you’ve written at least 300 words, and ensured you have all of these items, be sure to delete this prompt. We wouldn’t want that published.