December Draft Blog Post
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Topic Theme: The end of the year is a time of nostalgia for most cultures regardless of which holidays are celebrated. This is an excellent time to write about the origins of your business or something you’re especially thankful for in your industry.
Topic Type: Aim for an article about your business.
If you write about nostalgia you can hit on things that are evergreen. Meaning, just like a pine tree, there is no death or seasonality to the post.
What did people do before you came up with the product you sell? Are you a service? Who is the founder of that service? Do a bit of research (and attribute) and write about the history of your profession. This topic will keep your customers interested in your small business and perhaps give them a bit more respect for you as well.
Blog Checklist:
- A 1200 x 628 pixel featured image. Create one on canva.com. It’s free. Save it as a jpg because it’s the smaller size. Be sure you name your image something that makes sense. Name it with the headline and “featured-image.”
- Write an alt tag (alternative text) for your featured image when you upload it to the media library. I usually say “featured image for [title of blog post]”
- A 155 character meta description (snippet) and focus keyword
- Don’t forget to change the blog category.
- Don’t forget to change the slug (permalink) for this post.
- A good headline? Sharethrough is a great tool to help you write better headlines. It’s free!
After you’ve written at least 300 words, and ensured you have all of these items, be sure to delete this prompt. We wouldn’t want that published.
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